This is the retention system we build and run for every Nurtra brand, shown with example emails for Fernwell, a fictional daily greens brand. Yours is written in your voice, around your products.
Captures new subscribers and turns interest into a confident first purchase, by leading with the brand's story and the product's job, not just a discount.
Hi {first name}, welcome in. Fernwell exists for one reason: making the healthy habit the easy one. One scoop of our daily greens covers the gaps your day leaves behind.
Your 10 percent code is FERN10. It works on everything, including Subscribe and Save.
Most greens powders list 70 ingredients and hope you are impressed. We chose 19 that earn their place. Here is what each one is doing for you, in plain English.
Just a nudge, FERN10 finishes tomorrow night. If you have been meaning to start, this is the cheapest day to do it.
Onboards the new customer so they actually use the product, feel the benefit, and form the habit. This is where a one time buyer becomes a repeat one.
Great choice, {first name}. While it travels, one tip from thousands of customers: pick your moment now. Most people do first thing, cold water, before coffee. Decide once and it becomes automatic.
By now you have had a few scoops. The taste takes about a week to become normal, and most people notice steadier energy around day ten. Reply and tell us how you are finding it, a real person reads these.
Two weeks in is when the habit either sticks or slips. If your tub is sitting in the cupboard, move it next to the kettle tonight. That one change rescues more routines than any ingredient ever will.
The highest impact flow for any consumable brand. We estimate when each customer will run low from what they bought, then prompt the reorder at exactly the right moment.
Hi {first name}, based on your last order, your greens have about a week left. Reorder today and the next tub arrives before the current one runs dry, so the routine never breaks.
By our maths, today is the day the tub runs out. One click puts the next one on the van. And if you are reordering anyway, Subscribe and Save does this automatically and takes 15 percent off every time.
Moves proven repeat buyers onto subscription, the most valuable customer a consumable brand can have, with education first and the offer second.
Two orders in, the habit is real. Subscribe and Save sends your greens on your schedule, takes 15 percent off every order, and you can pause, push back or cancel in one click. No catch, just fewer things to remember.
Quick numbers: at your current pace, Subscribe and Save would save you about the price of a whole tub each year, and you would never have a gap week again. Worth one click?
Recovers customers who have drifted, before they forget the brand entirely. Honest, human and timed before the relationship goes cold.
Hi {first name}, it has been a couple of months since your last tub. If something put you off, reply and tell us straight, we genuinely want to know. If life just got busy, here is 15 percent to restart the routine.
Routines slip, that is normal. What matters is the restart. Your 15 percent is still live for one more week, and your usual order is saved, one click brings it back.
Catches buyers at the moment of highest intent. Helpful rather than pushy, answering the doubt that made them pause.
Hi {first name}, your Fernwell greens are saved and ready when you are. If a question stopped you, the most common one is taste: fresh mint and apple, no swamp. The second is our promise: if you do not feel a difference in 30 days, we refund you.
Totally fair. Here is what 4,000 plus customers say convinced them, and the 30 day guarantee that removes the risk entirely. Your basket is one click away.
Everything is built inside the Shopify and email setup you already pay for, usually Klaviyo, so there is nothing to migrate or learn.
Fernwell is just the demo. Every email is written around your actual products, your customers and the way your brand speaks.
We do not set and forget. Flows are watched, tested and improved month after month, and you see the results in your report.
The free audit shows exactly which flows your store has, which it lacks, and which to build first.