Nurtra builds and runs your Retention Engine, the complete system that turns one off buyers into repeat revenue, on the Shopify and Klaviyo you already use. Live in 30 days. First quick win delivered within 7 days.
Free · automated · built around your real website · see a sample
Most wellness brands lose 60 to 70 percent of first time buyers before a second order.
The fix usually isn't more ads. It's the post purchase experience: the onboarding, the reminders, the reorder nudges that turn a single sale into a habit. That's the gap Nurtra closes.
Nurtra is not an email marketing agency. It is the retention layer that sits behind your store after the first order.
Three connected layers, built and run as one system inside your tools, and owned entirely by you. You watch the results in your own dashboard.
Every new customer gets a welcome and education journey built around what they bought and why, so they actually use the product and come back for more.
Timed check ins that respond to what each customer tells you, answering questions and keeping them engaged instead of drifting off to a competitor.
We predict when someone is about to run low and prompt the reorder at the right moment, then win back anyone who lapses before they forget you.
Our system reads your actual website and your answers, then sends you a personalised breakdown. No call needed to get it.
The free audit is the diagnosis. The paid plan is the build.
Complete the audit, view your retention diagnosis, choose your build, and Nurtra starts the system.
~2 minutes · delivered to your inbox
You already paid to win these customers. Getting even a few more of them to come back is the cheapest revenue you will ever make.
Winning a new customer costs far more than keeping one you already have, and ad costs only keep climbing. Retention turns money you already spent into more orders.
A returning customer typically spends more over their lifetime than a one time buyer, and orders more often once the habit is built.
Lifting repeat purchase rate by a few points flows straight into lifetime value and profit, month after month, with no extra ad spend.
Say you do £50,000 a month and only one in five first time buyers comes back. Nudging that to one in three, the kind of shift better post purchase flows drive, can mean tens of thousands in extra repeat revenue a year, from customers you already paid to acquire.
From checkout to your first quick win, here is exactly how it goes, with no calls in between.
Start with the free audit. When you are ready, pick the plan that fits your stage. No lock in, cancel anytime, with your first quick win delivered within 7 days.
Core retention foundation.
The core retention engine, built and maintained for you.
Repeat purchase system.
Everything in Seed, plus the full lifecycle and personalisation.
Full customer retention infrastructure.
Everything in Grow, plus SMS and dedicated strategy.
You complete checkout and the onboarding form, we map your customer journey, and your first retention quick win lands within 7 days. No lock in and you can cancel anytime.
Brands that fix their post purchase flows typically see a meaningful lift in repeat purchase rate and customer lifetime value, without spending another penny on ads.
Based on widely reported DTC retention benchmarks, not a specific Nurtra client result.
I'm Luke Rollings, and I started Nurtra for one reason. Too many good brands spend everything to win a customer, then lose them after a single order. That repeat business is some of the most valuable revenue a brand has, and most of it quietly slips away.
Nurtra exists to win it back. We nurture those customers into coming back, build real loyalty, and turn first time buyers into a base that compounds over time. Retention is the part of this business I care about most, and it is all we do.
No. Everything is built on the Shopify and email or SMS setup you already have. Nothing to migrate, nothing new to learn.
No. We work on top of Klaviyo, not instead of it. We are the strategy and build layer that makes the tool you are paying for actually pull its weight.
Typically within a few weeks of starting, depending on the plan and how much already exists in your account.
There is no lock in and you can cancel anytime. We start with a clear 7 day plan and your first quick win, then keep optimising around what your numbers show. You are never tied in.
No. It runs on your existing setup and we manage and improve it for you. That is the whole point of done for you.
Often yes. Retention gains compound, so the earlier you fix the leaks, the more every future customer is worth. Start with the free audit and see what is actually slipping.
Start with a free audit, then choose the plan that fits, all in your own time.