The product

This is the Retention Engine.

The complete retention system we build and run inside your store. Six connected flows that turn one off buyers into repeat revenue, all tracked in numbers you can actually see. The view below is an illustration of the kind of results it drives.

Nurtra Retention
OverviewFlowsCustomersReports
Example viewLast 30 daysN
Repeat purchase rate
34%
6 pts vs last month
Repeat revenue
£42,800
18% this month
Customer lifetime value
£128
12% this quarter
Flows live
6
all running

Repeat revenue

Last 6 months
Jan
Feb
Mar
Apr
May
Jun

Flow performance

This month
  • Welcome£11,400
  • Replenishment£9,700
  • Reorder£8,100
  • Win back£6,900
  • VIP£4,200

An illustration of the results a Retention Engine drives. You watch your own live numbers in Klaviyo and Shopify, with a clear monthly report from us.

Inside the engine

Six flows, working as one system.

Each flow catches your customer at a different moment in their journey, and together they make sure nobody slips through the gap. This is the engine running end to end.

New customerOnboardedHabit formedReorderingLoyal regular
On their first order

Welcome

Onboards every new customer and gets them actually using the product, so it works for them and the first impression sticks.

In the first weeks

Educate

Builds the habit with the right tips at the right time, so customers see results and a reason to keep going.

When they are due to run low

Replenish

Predicts when each customer is about to run out and reminds them in time, turning a near miss into an easy reorder.

When the second order is due

Reorder

Makes the next order effortless and nudges the right customers onto subscription, so repeat revenue becomes predictable.

When they go quiet

Win back

Spots customers drifting away and pulls them back with the right message before they forget you and buy elsewhere.

Once they buy again and again

VIP

Recognises your best customers and rewards their loyalty, so the people who matter most stay yours for the long run.

What you actually get

A real system, built and run for you.

The Retention Engine is not a template you are handed and left to manage. It is built around your brand, run on your behalf, and yours to keep.

Built in

Your own Shopify and Klaviyo

Every flow lives inside the accounts you already pay for. Nothing to migrate, nothing new to log into, and it all stays yours.

Written as

Your brand, not a template

Each flow is written in your voice and built around your real products and customers, so it reads like you wrote it yourself.

Run as

A system that improves monthly

We watch how every flow performs, test and sharpen them each month, and you watch the results climb in your dashboard.

Reported in

Numbers you can see

Repeat rate, repeat revenue and lifetime value, tracked in your own Klaviyo with a clear monthly report from us, so you always know exactly what the engine is earning.

Want to see the actual emails inside each flow? View the full system, with real examples →