Nurtra. finds the products your customers already buy together but are never offered together, proves the pattern is real and sizes it in pounds.
Buyers of the first go on to buy the second far more often than the store average.
Attach rate 14.0% against a 4.1% baseline · 6,222 customers own one, not the other
A strong pairing that is never offered on the product page.
Attach rate 37.2% against a 9.6% baseline · 4,543 customers own one, not the other
A smaller but statistically solid relationship across the catalogue.
Attach rate 5.7% against a 1.8% baseline · 5,516 customers own one, not the other
Real output from Nurtra’s engine, run on a test store. Your figures come from your own orders.
Nurtra. ranks what it finds by estimated value, shows the buying behaviour behind it, and tells you exactly which product page to change.
14.0% of Magnesium Complex 60 buyers go on to buy Ashwagandha KSM-66, against 4.1% across the store.
Lift 3.43× above chance · 1,012 of 7,234 bought both · 6,222 own one and not the other
Recommendation: Show Ashwagandha KSM-66 on the Magnesium Complex 60 product page
37.2% of Magnesium Complex 60 buyers go on to buy Sleep Formula 30, against 9.6% across the store.
Lift 3.89× above chance · 2,691 of 7,234 bought both · 4,543 own one and not the other
Recommendation: Show Sleep Formula 30 on the Magnesium Complex 60 product page
5.7% of Probiotic Daily buyers go on to buy Iron + B12, against 1.8% across the store.
Lift 3.21× above chance · 333 of 5,849 bought both · 5,516 own one and not the other
Recommendation: Show Iron + B12 on the Probiotic Daily product page
Real output from Nurtra’s engine, run on a test store. 80 other pairings were tested and set aside; the product shows you those too.
Enough to act on, and enough to check.
What the opportunity is worth over a stated period, so you can rank it against everything else.
Why the opportunity exists, in a sentence, without needing an analyst to translate it.
The customer counts and rates the estimate is built from, plus the significance test and the correction applied across every pair examined.
Which product to show, and which product page to show it on. You make the change in your store.
Every pairing that failed a threshold, and which threshold it failed. Nothing is hidden to make the list look better.
Every figure is an estimate, labelled as one. Nurtra. does not yet measure what a change earned, and does not claim to.
Nurtra. reads a copy of your order history and tells you what it found. It has no write access, publishes nothing, and changes nothing. Every change is one you make yourself.
Ranked by estimated value, so the biggest one is obvious.
The customer counts and rates behind every figure.
Every estimate broken down, with its assumptions named.
From your order history to a change worth making.
Orders and products, from any platform.
Across your whole catalogue.
By estimated revenue value.
Counts, rates and the arithmetic.
In your store, on your terms.
One thing, done properly: the products your customers already buy together but are never offered together.
Buyers of one product who reliably go on to buy another, tested across every pair in your catalogue.
Each pairing is significance-tested and corrected for the number of pairs examined, so a coincidence cannot pass as a finding.
A conservative-to-optimistic range in pounds, with the assumptions behind it named rather than buried.
Which product page to put the recommendation on, and which product to recommend there.
Every pairing that did not clear the bar, and the reason. A threshold that hides a finding is indistinguishable from a bug.
Orders excluded, refunds, duplicates and gaps are all accounted for before any number is shown.
Reports what happened.
Identifies what is worth doing next, and attaches an estimated financial value to it.
One plan, one price. No setup fee and no minimum term.
The honest answer depends on your size. Bigger catalogues and bigger customer bases hide more, so Nurtra. finds more.
Modelled on a representative store, so your figures will differ with catalogue size and order value. Below roughly 3,000 customers Nurtra. is unlikely to cover its own cost. We would rather tell you that here than take the money.
Import your order history and see your ranked opportunities.